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Bet365 Review

With a history as an online betting company going back to 2000, Bet365 are not only one of the biggest players in the market, they are also one of the biggest privately owned companies in the UK, employing over 3,000 people, making them the largest private employer in their hometown of Stoke-on-Trent.

Initially a sports betting setup, Bet365 now provides online casino, poker, bingo and financial trading opportunities. Once a customer opens an account at any of these sites, the same account can be used to play across the whole Bet365 range.

As owners of the Playtech software company, most of the games run on this platform, giving players access to over 150 casino tables, all the popular bingo varieties, and the iPoker network.

Each site offers its own range of bonuses and promotions, and although you can play across the sites using the same account, a bonus claimed at one part of the network cannot be used at another part.


The sports section provides numerous betting choices, with all major, and plenty of minor sports featured. The live, in-play section covers the day's action including all UK and Irish horse racing, football and any golf, tennis or cricket tournaments, plus international sports like baseball, handball, and major horse races from around the world. Of particular note is the extensive live streaming service, where players can watch races and games on their computer, and with over 40,000 events streamed in 2012, there is always something for everyone to watch. Virtual sports like horse and greyhound racing, football and motorsports are also offered. There are a wide range of bonuses and promotions here, which change depending on what events are currently playing, but include free bets, deposit bonuses, cashback for no score draws, and guaranteed best odds on every horse and greyhound race. New customers will receive a welcome bonus to get off to a good start.


The casino area uses the Playtech software, which includes several types of the most popular card and table games, like Roulette and Blackjack, plenty of video poker titles, Craps, Baccarat and over 100 slots. Playtech slots have by far the best range of film and TV themed games, with movies like:

  • Gladiator
  • Rocky
  • King Kong
  • The Mummy
  • Thor
  • X Men

Several games like Gladiator and Beach Life have progressive jackpot prizes in excess of £1,000,000. Casino welcome bonuses tend to be bigger than sports or bingo bonuses, and new players here can expect at least 100% of their first deposit amount as a bonus, although this varies from country to country. A VIP club, and loyalty points scheme help players to accumulate extra bonuses as they play, while other offers can be found at different times including tournaments, cashback, and rebates.


Further slots, scratchcards, instant win titles and arcade games can be found at Bet365 Games. Many online betting groups have a 'Games' section, offering more casino games, and while there is probably a good reason why they don't just add these to the main casino sites, that reason isn't clear. However, these are all of a similar quality, and separate bonus offers are available.


Due to some heavy advertising, bingo has grown in popularity in recent years, and the Bet365 Bingoheads have become well known, especially since they began to sponsor the UK soap opera Emmerdale. By using the Virtue Fusion platform, which is shared with a number of other bingo operators, players can find bigger games, with more competitors than any one bingo site could provide. This also means that more games can be found, with more lively chat rooms. 90, 80 and 75 ball bingo can be found, along with special games like Deal or No Deal and Britain's Got Talent bingo, as well as a number of instant win games. Bonus offers include a small welcome bonus for new players, daily jackpot games, free bingo and redeposit bonuses for regular customers. The loyalty scheme rewards players with points every time they place a stake, and these can be cashed in for bonuses that can be used in bingo or instant win games.


Bet365 Poker is the biggest user of the iPoker network, operated by Playtech. This is not the most modern looking platform, but the graphics are cleanly designed, and run very smoothly which attracts thousands of players at any one time. All of the most popular forms of the game are presented, including Texas Holdem, Omaha, Omaha Hi-Lo and 7 and 5 card stud. A particular feature is the poker University, which takes absolute beginners through the basics of the game, and via online quizzes and tutorials, can teach them all they need to know to become competitive players, awarding bonuses and freeroll games to students. Bonuses are competitive, and new players can expect to get a welcome bonus based on their initial deposit size, as well as a no deposit bonus, while returning players will earn Merit Points for each $1 in rake generated, or for each $1 in tournament fees paid. Merit Points can be exchanged for cash, bonuses, or tournament entry, and the more points earned, the better the conversion rate.


Fixed Odds financial betting is the safest way to enter this potentially tricky market, and at Bet365, players simply place a bet on where they think the FTSE, Wall Street, or Indian Sensex markets will be within a set time, either the next 5 minutes, the next hour, or the day. The same bets can also be placed on currency trades covering US Dollars, UK Pounds, Euros, Yen, Canadian and Australian Dollars. There is a welcome bonus for new players, but no redeposit bonuses, or loyalty points scheme. With a minimum bet of just 10p, this is a good way to test out the financial markets.


Bet365 welcome deposits in 27 currencies and several payment systems, including the major credit and debit cards, e-wallets and money transfer providers. Using most options, deposits are instantly credited to the players account, and withdrawals are processed in 1-3 business days.


Bet365 is a recommended online gaming company, who offer well designed software and provide a huge range of betting options. They have an excellent reputation which has made them a huge success in a relatively short time. Most sites can be found in mobile versions, which range from an excellent sports betting area, to the more limited casino and poker sites.

Bet365 Offer Categories

Bet365 Casino

Play slot games, video poker and gamble with live dealers.

Bet365 Poker

Visit the world's busiest poker site.

Bet365 Bingo

Join the bingo heads at one of the biggest bingo sites.