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32Red was established in 2000 by Ed Ware, who had gained many years of industry experience as Managing Director of Ladbrokes International and was looking to start a truly independent operation that was not tied to a high street bookmaker. The business was started with his own money, plus loans from friends and family, with just a couple of people working for it and from the very start, the company has been based in Gibraltar where it now has around 40 employees. Despite having such a small team, 32Red has managed to grow to become one of the top UK focused casino groups, listed on the London Stock Exchange AIM Market, and the more recent poker and bingo offerings ensure that it will continue to expand.
32Red has won numerous awards including the Casinomeister Casino of the Decade, Best Casino Manager 2010 and eGaming Review 2011 Casino of the Year prize. Unlike many online gaming companies, they have an extensive section on who they are, their philosophy and what they aim to provide for their customers.
The online casino is central to what 32Red do. It uses software and games provided by the Microgaming developer, giving players a choice of over 500 titles including some of the biggest progressive jackpot slots and tournaments, plus a mobile compatible and live casino. The software can either be downloaded onto a computer or there is an Instant Play version which features most of the popular slots, table and card games. There is also a handy option to try out some of the games in free play mode without needing to sign up first. All games are audited for fairness and they are fully accredited as safe and fair by the eCogra industry supervision body.
The selection of games includes multiple versions of many casino favourites. There are, for example, 35 types of Blackjack to play, including:
The Roulette games include European, American, French, Live and more. Video poker games are well represented with some 20 games, while Craps, Baccarat, Keno and Scratch Cards are all available. Tournaments are a particular feature at 32Red with slots and Blackjack being particularly popular. A tournament schedule shows customers which ones can be played, when, the prize pool and the number of entrants, while there are scheduled, sit and go and freeroll types each day.
There are over 320 slots games in the download casino with top titles like Thunderstruck, Cash Splash and Flightzone being complimented by some big progressive jackpot games such as Mega Moolah with its $1 million guaranteed prize, Major Millions and King Cashalot. There are several games which feature films, video games and famous characters, the most popular being The Dark Knight, Battlestar Galactica, Tomb Raider, Hellboy, Hitman and The Osbournes. Like many similar sites that feature casinos, poker and bingo, there is an additional Arcade Games section but, as it carries the same games as the casino, it seems fairly redundant.
Like any good online casino, 32Red provides new clients and regular users with a range of bonuses, from a first deposit deal, to the Club Rouge loyalty points scheme, while there are frequent extras such as double points days, competitions, surprise bonuses and free casino chips.
The Poker room here is a part of the Microgaming network of sites which has over 500,000 registered users and 10,000s online at peak times. 32Red is one of the biggest individual sites in the network, which features Texas Holdem, Omaha, Omaha Hi/Lo, 5 and 7 Card Stud, Razz and Draw games. Unusually for a poker site, customers do not need to download any software before playing; although, to get the full range, a download version is available. A useful tournament schedule lets prospective sign ups see exactly how many Sit and Go's and scheduled tourneys are running, the game types, prizes and currency, which is a nice extra not offered by most poker sites.
Anyone who has not played online poker games before can learn the basics at the Poker School which has detailed reviews and explanations of how to play each type, as well as some information on the history, terminology and best strategies to use. A Poker Blog carries numerous useful articles to keep customers up to date on the latest developments and provides further hints and tips.
A range of bonuses can be claimed when a new player makes their first deposit, including cash and freeroll entry, plus there is a 'Redbacks' loyalty points system where every $1 in rake or tournament fees generated earns 30 Redbacks, which can get converted into $0.30 in cash or credits. A good selection of further promotions can always be found here and, although they frequently change, clients can typically expect to get surprise bonuses, extra rewards for tournament winners and jackpot games.
32Red Bingo uses the Microgaming network and software to present users with a good range of 90 and 75 ball games, Speed Bingo, free versions and lots of casino side games like Roulette, Blackjack and slots. The colourful homepage has information on the latest sign up bonuses, a list of recent winners, plus links to some of the most popular slots, but few details about what bingo games are available, which seems a shame as you would expect this to be the most important information for potential customers. There are, however, links along the top of the page to preview the bingo rooms and schedule where times, prizes, game types and prices can be seen.
Bonuses and promotions include extra funds for new clients, which can often include a no-deposit bonus, plus an additional one when the first deposit is made. Returning players get a re-deposit bonus each time they pay money into their account while there are frequent guaranteed jackpot prizes, competitions, casino bonuses and a reward for referring a friend. Unusually, there is no loyalty points scheme.
Deposits can be made using an exceptionally wide range of methods; although, they are very much aimed at UK customers so options that are popular in other countries tend not to be available. All transactions are carried out over secure servers using 128 bit SSL technology to fully protect players' funds and details.
32Red aim to process withdrawal requests within 24 hours, which is very quick; although, depending on the deposit method used, it could take a few days for the funds to appear back in the player's bank account. Whenever possible, withdrawn funds will be paid back via the method used to make the deposit.
32Red went from nothing to one of the UK's biggest online gaming brands in just a few years. This growth was partly due to the experienced team who knew exactly what players wanted and made sure that they delivered it. The Casino has one of the biggest selections of games with some huge progressive jackpots and decent bonuses.
By opting for the Microgaming networks, the Poker and Bingo sites let 32Red clients join bigger games with more players, tournaments and prizes, while bonuses are also very competitive. Overall, 32Red is a quality place to enjoy lots of online games, provided by a trusted, safe operator who strives to provide customers with the best service possible.
|Good welcome bonuses and promotions.|
|Outstanding customer care.|
|Well known, respected brand.|
|No mobile poker or bingo.|
|Some minor site navigation issues.|
|License Number: 39430|
|Registration Number: 23|
Edward Ware is the current chief executive of 32Red who prior to his appointment worked as managing director of Ladbrokes International for 14 years.